Alaior is the third most important town on the island, both for its historical traditions, its demographic importance and the economic weight of its manufacturing industries. In addition, the municipality has beautiful beaches, such as Son Bou.
Cheese with the Designation of Origin 'Maó' is being produced in Alaior. This town was traditionally a farming and cattle-raising village, but is today focused nowadays the service industry. Crafts are also an important income source for the area, especially handcrafted footwear.
Cheese and shoe production, the magnificent church of Santa Eulalia, plus a network of charming streets and squares in the old town, give the town a unique flavour.
The rich monumental heritage of Alaior can be admired in its religious buildings, such as the church of Santa Eulalia, the church of Sant Diego, the hermitage of San Pedro and the chapel of Gracia. Other interesting buildings include the town hall and the School of Ramal.
The parish church of Santa Eulalia, can be found in the upper town of Alaior. It is one of the most important monuments, representative to the town's inhabitants. Its origins date back to the fourteenth century, when King James II founded a parish on a Muslim mosque that belonged to the ancient Arab settlement 'Ihalor'.
The small but attractive Plaça Constitució is one of the main centers of Alaior. It hosts several bars and the traditional racket during the festival of Sant Llorenç. Its celebrations take place the weekend after the August 10.
The Pati de Sa Lluna (The courtyard of Sa Lluna), situated in the heart of Alaior, was a former Franciscan cloister. It was initially built in the city's outskirts and was completed in the late seventeenth century.
The town houses an extension of the University of the Balearic Islands, which is headquartered in the Palace of Can Salort, an 18th century manor house.